Who we are
More than an operational structure, the Slow Group gives shape to a way of thinking, designing, and expanding meaningful experiences.
The Slow Group was built on the conviction that tourism can be deeper, more thoughtful, and more transformative, both for those who travel and for the territories involved.
Today, this ecosystem brings together in-house operations in Brazil and Argentina, as well as experiences, products, and extensions shaped by the same vision: regenerative premium ecotourism, signature curation, and stronger relationships between brand, territory, and community.
Our journey in tourism and experience curation began in 2016.
Our Positioning
REGENERATIVE PREMIUM ECOTOURISM
Our work is grounded in the belief that premium experiences and territorial depth are not opposites. On the contrary, when thoughtfully designed, they strengthen one another.
The Slow Group was created to connect sophistication, hospitality, territory, and responsibility through experiences that honor nature, culture, community, and local context.
More than organizing trips, we seek to build stronger relationships between brand, experience, and impact.
A way of approaching tourism through presence, care, and perceived value.
The Slow Universe today
The Slow Group takes shape through different business fronts connected by a shared vision of brand, territory, and experience. Some are already active. Others remain in development as part of the ecosystem’s natural expansion.
IN EXPANSION
Slow HUBs
Future spaces and developments within the ecosystem, connecting tourism, gatherings, gastronomy, information, well-being, art, hospitality, and community.
More than a business structure, the Slow Group gives shape to a living ecosystem,
in expansion and connected by the same sustainable and regenerative vision.
Connections That Shape the Slow Universe
The Slow Group was created to foster consistent relationships between tourism, territory, hospitality, community, and experience.
For this reason the ecosystem connects both, agencies and initiatives, aligned
with a more solid and conscious vision of tourism, with travelers who value depth a way to experience connection, belonging, rhythm, and meaningful encounters.
TRAVELERS
People seeking experiences with greater depth, context, care, and perceived value, and who recognize curation as a meaningful differentiator.
COMMUNITY AND RELATIONSHIPS
People and groups who find in the Slow Universe a more consistent way to experience connection, belonging, rhythm, and meaningful encounters.
PARTNERSHIPS AND CONNECTIONS
Agencies, brands, hospitality operations, and initiatives aligned with a more solid vision of tourism, curation, experience, and impact.
Institutional & Partnership Contact
Strong relationships begin with a meaningful conversation.
SLOW & STEADY GROUP
Lia Barros
Founder and CEO
If you represent an agency, brand, hospitality operation, or initiative aligned with the Slow Group’s positioning, we would be pleased to connect.
This is the gateway for institutional contacts, B2B partnerships, and connections built with coherence, clarity, and long-term intention.